This week, the Geneva Motor Show, one of Europe’s most important auto shows, kicked off in Geneva, Switzerland.. One of the most interesting models at this fair, where many brands showed their strength, was Hyundai’s concept car Hyundai Intrada.. So what makes this car so special? Of course, Peter Schreyer.
Who is Hyundai Intrada Designer Peter Schereyer?
Peter Schreyer is among the most important automobile designers Germany has brought to the automotive world.. Schereyer, who is also the designer of Audi’s legendary model Audi TT, started working at South Korean automotive manufacturer Kia in 2007 after his work at Audi and Volkswagen.. As a matter of fact, with the arrival of the experienced designer, the whole face of Kia changed.
Kia started to look more like a German brand than a Korean with the cars it designed.. It became a brand that produces cars with the best designs in its segment.. As such, both the concept and conventional models introduced by Kia at every fair started to become the focus of attention.
The top management of the Korean brand could not remain indifferent to this situation and this success was rewarded in December 2012.. Experienced designer became one of Kia’s 3 Co-Presidents. He was declared Head of Design for both Kia and Hyundai, as well as being the first non-Korean President in the Korean manufacturer’s history.
Peter Schreyer’s first Signature at Hyundai: Hyundai Intrada
Hyundai Intrada is the first model that the experienced designer has touched with his hand as the Design Head of Hyundai.. That’s why the car gives us important clues about the Korean manufacturer’s design approach in the coming years.. First of all, this beautiful concept car, a complete Schereyer genius, will be produced using special lightweight materials.. It would not be wrong to say that BMW pioneered the sector with its i series cars.. The German luxury car manufacturer produces its electric car range i series from special fiber carbon material. Intrada will also be produced from similar lightweight materials.. In addition, this car, which will have a hydrogen fuel system, is expected to reach 100 km in 8 seconds and its maximum speed will be 180 km.
A short video of Hyundai Intrada
Hyundai Intrada’s Design Story Video
Peter Schreyer and his team explain the design of Hyundai Intrada. They set out from kite surf while designing the vehicle
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